Competitive Intelligence Skills
We offer a unique combination of B2B technology industry experience and competitive intelligence expertise
Cloud Technologists
We deliver not only hard to find information, and compelling insights, but as B2B technologists we are able to help clients apply these outputs to their business problems and decisions
Problem Solvers
Our high-tech experience lets us advise you on how to leverage competitor insights to improve business performance
Tactical Engagements - On Demand Competitive Intelligence
We know how to meet deadlines; a new product, executive keynote, marketing campaign, strategic planning, or ?
Technique, Industry Experience, Unbiased
Successful competitive intelligence practices depend on combining the analysts judgement with good research and analytics techniques supported by data to avoid ‘punditry’.
If the analyst is insufficiently objective, without deep industry experience, or fails to explain the rationale or significance of a competitor’s strategy to the business model, much of the insights can be misleading. We don’t have a ‘B’ team, so common with outsourced service providers.
- B2B Technology Industry Competitive Intelligence 75%
- Big Data Science 25%
- B2B Product Management & Product Marketing 70%
- Marketing and Sales 30%
- Customer Happiness 99%
Our typical client engagement establishes a situation specific division of labor, designed to strengthen or outsource your competitive analysis capabilities.
We produce the research, and clients jointly interpret the implications of the analysis in a live or online workshop designed to ensure that the competitive intelligence research, data, and insights are vetted internally and fine-tuned if needed.
Early in our engagement. we establish a systematic and sustainable approach to ensure continuity even if you decide to go solo eventually. In this way, competitor knowledge and understanding will be consistent across your organization to ensure analysis and insights are not partial or become quickly out-of-date.
Outsourcing all or partial of competitive intelligence need not mean losing control and ownership.
Richard Yim
Managing Consultant
Accomplished high tech marketing and product management executive with history of successful new product and platform introductions. He’s researched, built, launched, and won enterprise software’s biggest products often against the stiffest and smartest global competition.
He led global consulting and services teams for business units with annual revenues in excess of $450 Million, and software products that grew to $800 Million, beating the toughest competition.
Founder and chief actionable-competitive-intelligence analyst who really enjoys working with clients. His academic background in decision sciences, and deep practical experience in predictive analytics and data science helps Sweet Spot Martech solve the most challenging competitive problems.
experience details
25+ years enterprise product management & marketing
Real-world competitive intelligence experience and wins
Leadership: white-board to board-room
Hire an Elite, On-demand CI Team
when short-term, specialized skills are required, we bring in the best freelancers from Silicon Valley and top universities